NewsXPartners Corporation (NXP), the results-driven publicity and public relations firm, has been recognized by NewsHealthWatch for its significant contribution to the growth of its clients’ nutritional supplement brands. Globally, the market size of nutritional supplements—potential drug-free, natural alternatives to prescription medications—was estimated at USD 381.47 billion in 2022, according to Grand View Research. The market was further projected to expand at a compound annual growth rate (CAGR) of 6.3% from 2023 to 2030.
Achieving credibility in a crowded media environment
Building credibility amidst a saturated advertising environment is especially challenging for the intensely competitive nutritional supplements market. NewsXPartners Corporation’s third-party endorsements earn greater recognition for their clients’ brands compared to traditional forms of advertising, presenting them in a credible editorial environment, bolstered by NXP’s authoritative and unbiased strategic brand positioning.
All of NXP’s clients benefit from a team of deeply knowledgeable researchers, dedicated interviewers, and professional writers who work synergistically to create highly persuasive publicity and public relations content. Metrics are applied to track and assess progress in engaging, informing, and motivating each client’s target audience.
Utilizing print and video media alongside dynamic social and influencer platforms, NXP generates authentic, credible imagery and impressions that stimulate strong audience inquiry volume and high levels of conversion. Clients who seek to enhance their professional reputations or elevate brand equities and market share consistently benefit from NXP’s unique strategic planning, creative executions, and diverse media proliferation.
Results-driven vision and mission
NXP’s vision is to revolutionize publicity and public relations through an enhanced approach to content creation, endorsement, and promotion. The mission is to surpass ordinary expectations for media services, setting a new, higher standard for the performance of a publicity and public relations firm “to provide truly outstanding service and results for the clients.”
NXP’s clients are consistently provided with results-driven marketing strategies, with definable metrics used to measure progress and success in reaching their targets and achieving their goals. The firm’s editors ensure that “NXP is guided by the core values of integrity, consistency, and excellence.”
By harnessing the latest search engine optimization (SEO) and strategic keyword phrase placement technologies, NXP’s clients achieve top rankings on Google, Bing, DuckDuckGo, Yahoo, and other search engines. This approach swiftly directs target customers and relevant influencers to the client’s designated landing page, ensuring superior readership, engagement, and responsiveness.
NewsXPartners serves clients to build recognition, credibility, and demand
NewsXPartners Corporation is an influential force in building recognition, credibility, and demand for its nutritional supplement clients. The firm’s in-depth research and informative publicity and press releases lead to enhanced brand awareness and recognition. Recent examples underscore this impact:
Lion’s mane (hedgehog mushroom) is used by traditional herbalists to boost digestion, cognitive function, memory, immunity, and nerve health.
NXP’s publicity efforts provided brand recognition and credibility to its client’s lion’s mane nootropic, helping fulfill the founder’s mission to “help people live their best and most productive lives.”
Ashwagandha has a 3,000-year history in Ayurvedic medicine for promoting vitality and longevity, often recommended for addressing mental fatigue, insomnia, and anxiety.
NXP publicized the properties of the client’s ashwagandha as an adaptogen—a substance that helps the body adapt to physical, chemical, or biological stressors.
Eucommia bark boasts a lineage deeply entrenched in traditional Chinese medicine spanning two millennia.
NXP’s writers studied intricate biochemical mechanisms to describe how the client’s eucommia bark interacts with phytochemical compounds and the body’s stress response pathways.
Huperzine A, a nootropic derived from Chinese club moss plants, increases acetylcholine levels to improve brain health and memory while mitigating degenerative brain diseases.
NXP’s “Top 5” objective evaluation spotlighted the benefits of the client’s formulation, which boosts memory, reduces stress, alleviates anxiety, and enhances overall well-being.
Developing dietary supplements for seniors poses unique challenges. The client, a holistic health and nutrition therapist, was concerned that many seniors were in poor health despite taking numerous supplements. Collaborating with nutraceutical scientists, he and his team successfully formulated their own nutrition system tailored specifically for seniors.
The company won a 2023 award for the best nutritional supplement products for seniors from a widely distributed and highly regarded NXP digital journal.
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Important Note: The information contained in this article is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.
Regarding Nutritional Supplements Or Other Non-Prescription Health Products: If any nutritional supplements or other non-prescription health products are mentioned in the foregoing article, any claims or statements made about them have not been evaluated by the U.S. Food and Drug Administration, and such nutritional supplements or other health products are not intended to diagnose, treat, cure, or prevent any disease.
