Explore the genuine stories intertwining tea and charity, where the simple act of sipping becomes a catalyst for change. From the grassroots of philanthropy to the impactful ritual of tea with a purpose, delve into the reasons behind the increasing need for support in today’s charitable landscape. Uncover current statistics shedding light on the challenges faced by charities, urging us to turn our daily tea moments into meaningful contributions. Join the movement with HUMANITEA, where your tea journey transforms into a unique avenue for making a tangible difference.
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Living in and adjusting to an interconnected world
In a world of nonstop activity and constant distraction, it’s easy to underestimate or completely overlook the impact small everyday choices can have on others. It’s also easy to forget how interconnected the world has become. In the business realm, though, companies have recently grown increasingly aware of this interconnectedness.
Modern business is more socially engaged than ever
These days, more and more companies embrace social engagement as integral to their business plan. This movement has been driven, in large part, by small and medium-sized new businesses founded by conscientious young entrepreneurs. It has since begun to spread to companies large and small across all sectors. Many companies directly partner with and donate to charitable endeavors, and some create their own separately-run charitable foundations. Many companies also encourage customers to get involved.
Few business segments have exemplified this social consciousness and giving-back approach more than tea makers. Certainly, some sectors have donated more, but few – if any – can match the deeply rooted culture of giving and philanthropy that permeates the tea industry.
The culture of tea
Across the world, only water is consumed in greater quantities than tea. For many, tea drinking is a serious daily ritual. Sitting down with that freshly brewed cup offers a brief escape from the stressors and challenges of everyday life. It offers a chance to reflect upon the day, upon one’s responsibilities, and upon life in general. For millions of people, in fact, tea is an entire culture unto itself.
Tea culture isn’t just about enjoying a warm cup but also about the mindfulness the experience fosters. Time spent enjoying tea encourages drinkers to look beyond themselves. It’s really no wonder that, for many, tea is more than a beverage; it’s a global tradition symbolizing comfort, connection, and contemplation. For the industry at large, this culture has led to a heightened awareness of human connectivity and the need to give back and support others. In this way, tea drinking has become one of life’s smaller acts with the potential for an outsized impact.
A better world…one sip at a time
All over the world, philanthropic endeavors are in dire need of support. Statistics emphasize this urgency. According to recent data, for example, more than 783 million people worldwide lack proper nutrition and an adequate food supply. Over 260 million children don’t attend school. These are real people who need help, not just numbers on a screen. Small but consistent contributions, especially when given by many, can help transform these lives. From meals to education, housing, and healthcare, small, everyday choices – like sipping a warm cup of tea – can help make the world a better place.
Uniting people across a diverse range of cultures
For centuries, tea drinking has been a universal symbol of hospitality, tranquility, and community. In the United Kingdom, for example, afternoon tea is a way of life. Tea underlies many social gatherings in the UK, too, promoting calm, sociability, and friendship.
In India, chai isn’t just the nation’s official drink; it’s also a social ritual, uniting people across backgrounds, generations, and most importantly, socio-economic statuses. For Indians, Chai helps preserve tradition while also creating a diverse tapestry of connection. India’s culture of tea promotes celebration, conversation, and mindfulness as the country modernizes.
The Japanese call matcha tea a “cultural treasure.” In Japanese society, this ancient beverage is a ceremonial staple central to many customary events. For example, matcha plays a central role in many Japanese weddings and funerals.
The Chinese, who invented tea, approach tea drinking as a practice of spiritual nourishment and pleasure. They see tea as an art form, and as a way to improve one’s character and develop the mind.
Such deep importance across different cultures makes tea a powerful vehicle for philanthropy.
Brewing a greater good
HUMANITEA emerged into this tea-driven culture of philanthropy in 2021. The company combines the love of tea with a mission of making the world a better place. HUMANITEA Co-founder and Chief Executive Officer Jeff McClelland, a tea lover himself, understands the culture. “HUMANITEA,” he explains, “isn’t just a brand offering delicious premium beverages. It’s also committed to making a better world.” Every sip of HUMANITEA, McClelland adds, represents a step towards a greater good.
Alliances for good
As a socially responsible brand, HUMANITEA integrates partnerships for good into the fabric of tea culture. Its efforts to help make the world better through tea include two primary partnerships: the American Foundation for Suicide Prevention (AFSP) and Foster Love.
AFSP works to save lives and families from the devastation of suicide. This organization is committed to fostering hope in those affected by suicide-related losses and helping those contemplating self-harm to see that life is worth living. AFSP pursues this mission through research, education, and advocacy.
Foster Love is committed to helping children in the foster system live happier, more productive, more stable lives. Their team includes many individuals who were once themselves part of the foster care system. Foster Love collaborates with numerous organizations and community partners to provide resources and opportunities for foster youth.
HUMANITEA supports both these organizations financially and by raising awareness among consumers, encouraging more people to become involved. Ultimately, HUMANITEA’s efforts set an example for how businesses can reach beyond commercial interests to contribute to a greater good.
Don’t forget the tea
Of course, none of HUMANITEA’s philanthropic efforts would be possible without great-tasting tea. The company was founded on a commitment to producing sustainable, high-quality products that tea drinkers love. Compared to larger companies in the tea industry, HUMANITEA’s product lineup is small, but no company offers tea of consistently finer quality.
HUMANITEA partners with Tetra Pak® to create its packaging. The product and packaging are both sterilized separately in a process known as “aseptic packaging.” It produces tea with a pure, clean flavor, free of the bitterness that can result from overprocessing – as often happens with teas from larger companies. Plus, aseptic packaging produces a product with a significantly longer shelf life – up to two years in HUMANITEA’s case. Further, HUMANITEA comes in packaging made with certified recycled polymers and renewable materials.
The company offers the following flavors: Passion Fruit-Kiwi Green Tea, Mango Melon Black Tea, Coconut Lemonade, Wildberry Lime Hibiscus Tea, and Unsweetened Black Tea.
A movement committed to improving lives
The intersection of tea culture, philanthropy, and human empowerment puts HUMANITEA and other tea makers in a unique position to foster positive change. Purchasing HUMANITEA allows consumers to participate in a movement that goes beyond consumption.
The next time you enjoy a cup of tea, remember the power this small act holds to make a positive difference. For consumers seeking companies whose values align with their own, HUMANITEA is a powerful choice. Their teas will help transform daily rituals into larger contributions toward improving lives across the globe. HUMANITEA products can be purchased directly from their website. You can also use this convenient store locator to find HUMANITEA products near you.
For further research:
The Daily – Beyond the leaves: CWRU professors explain tea’s influence on global cultures
UCLA Health – Six benefits of drinking black tea
Very Well Health – Does drinking oolong tea have health benefits?
Academy of Nutrition and Dietetics – The health benefits of tea
AARP – Eight surprising health benefits of tea
Important Note: The information contained in this article is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.
Regarding Nutritional Supplements Or Other Non-Prescription Health Products: If any nutritional supplements or other non-prescription health products are mentioned in the foregoing article, any claims or statements made about them have not been evaluated by the U.S. Food and Drug Administration, and such nutritional supplements or other health products are not intended to diagnose, treat, cure, or prevent any disease.
